Google Analytics 360 Specialist

Mumbai Salesforce Marketing Cloud

24 Jun 2019

Mumbai

Salesforce Marketing Cloud

Research

1

6 - 8 years

Deep understanding of Google 360

Create Custom Dashboard, Custom Reports, Funnel Reports, Roll-up Reports and Alerts and automate the delivery of these reports as required

Obsessively audit data in Google Analytics (GA), troubleshoot issues, present solutions and oversee changes

Train employees of all skill levels on how to leverage Google Analytics to drive business decisions

Maintain all Google Analytics documentation via Confluence

Take full responsibility for adoption of Google Analytics across all teams (weekly tip emails, feature roadmaps, etc.)

Take initiative to research current methodologies and best practices that improve web analytics tracking and reporting

Setup Google Analytics accounts, views, dashboards, filtering, attribute funnels and goals

Maintain Google Tag Manager (GTM) accounts and keep them organized and logically sound

Develop scalable and repeatable Google Analytics implementation methods

Understand the source of data within Google Analytics reports and ensure they accurately reflect 3rd party data sources (such as video plays, email signups, sales, etc)

Support / lead use or implementation of other Google 360 Products (i.e. Experiment, others)