Digital Strategist

Mumbai Salesforce Marketing Cloud

07 Sep 2022


Salesforce Marketing Cloud


Full Time


Roles and Responsibilities

  • Responsible for email & omni-channel marketing program development, including creating plans for segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Create “way-forward” & “quarterly review” decks and setup cadence calls to take client management through it
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Salesforce Marketing Cloud such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing


  • Proven years of marketing automation experience.
  • Basic knowledge of database management concepts and best practices.
  • Working knowledge of marketing automation platform.
  • Experience with Marketing Cloud & specifically Journey Builder is preferred.
  • Must have superior communication skills, both written and verbal.
  • Must be highly organized and self-motivated with a sense of urgency.
  • Strong independent project management skills.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Able to think critically and exercise independent judgment and discretion.
  • Excellent attention to detail.


  • Research
  • Testing
  • Analytical
  • Communication Skills
  • Project Management
  • Multitasker