Omnichannel Executive Lead

Mumbai Tech

12 May 2023



Full Time



Exp required -5 to 8 Years

  • Overall responsibility for delivering a seamless Omni-channel experience for the brands.
  • Align on site data, event data, media data & CRM data to design user journeys for HCPs, consumers, Medical Representative across all lifecycle stages.
  • Ensure data attribution.
  • Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign scheduling.
  • Collaborates and aligns to brand, campaign objectives and result areas.
  • Solution for dynamic template designs with modular content and maintain campaign blueprint.
  • Works closely with brand teams, marketers via workshops to increase adoption of Omni-channel campaigns.
  • Defines test plans, collaborates with teams to monitor performance and campaign effectiveness.
  • Partner with brand and country teams to tweak and optimize user journeys.
  • Ensure that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.
  • Proactively manages change in project scope, identify potential integration risks, and devise contingency plans.
  • Serve as a primary point of contact for Brand and Country teams’, managing effective communication across teams.
  • Keeps track of timelines to ensure project deadlines are met.
  • SFMC certified solution consultant with 8-10 years of solution and campaign development experience in lifecycle communication, nurturing and drip marketing.
  • SFMC contact modelling and setting up of API & trigger events and behavioral triggers.
  • Strong, standards-based HTML and CSS skills are desirable.
  • Strong understanding of JavaScript & AMPscripts.
  • Experience with analytics, and customer segment targeting, and tactics is desirable.
  • Strong knowledge of digital marketing with experience in customer or product lifecycle user journey mapping and orchestration.
  • RFM or other scoring experience in building and managing user journey & engagement.
  • Experience analyzing customer metrics, current state of digital channels, segments, cohorts to improve campaign effectiveness.
  • Understanding of digital and omnichannel marketing channels in pharma, is good to have.
  • Data driven mindset with 4-6 years of work experience measuring performance at campaign, customer, channel, and content level.
  • Ability to manage multiple project timelines with critical deadlines and interdependencies.
  • Evaluate and analyse Omnichannel program execution quality vs. industry standards.
  • Benchmark to best in class and stay apprised on emerging trends and key learnings.
  • Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analysis.
  • Experience with reporting ROI and campaign effectiveness.

  • Preferred area of Experience
  • Proficiency with marketing automation tools and processes – Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva Vault

Must have skills:

Good to have skills:

Agile principles. 

Scrum practices. 

Well versed with Scrum ceremonies (like Sprint planning, Daily Scrum, Backlog refinement, Sprint Review and Sprint retrospective

 Having worked on projects in Scrum is an advantage.