Responsibilities:
Exp required -5 to 8 Years
- Overall responsibility for delivering a seamless Omni-channel experience for the brands.
- Align on site data, event data, media data & CRM data to design user journeys for HCPs, consumers, Medical Representative across all lifecycle stages.
- Ensure data attribution.
- Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign scheduling.
- Collaborates and aligns to brand, campaign objectives and result areas.
- Solution for dynamic template designs with modular content and maintain campaign blueprint.
- Works closely with brand teams, marketers via workshops to increase adoption of Omni-channel campaigns.
- Defines test plans, collaborates with teams to monitor performance and campaign effectiveness.
- Partner with brand and country teams to tweak and optimize user journeys.
- Ensure that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.
- Proactively manages change in project scope, identify potential integration risks, and devise contingency plans.
- Serve as a primary point of contact for Brand and Country teams’, managing effective communication across teams.
- Keeps track of timelines to ensure project deadlines are met.
- SFMC certified solution consultant with 8-10 years of solution and campaign development experience in lifecycle communication, nurturing and drip marketing.
- SFMC contact modelling and setting up of API & trigger events and behavioral triggers.
- Strong, standards-based HTML and CSS skills are desirable.
- Strong understanding of JavaScript & AMPscripts.
- Experience with analytics, and customer segment targeting, and tactics is desirable.
- Strong knowledge of digital marketing with experience in customer or product lifecycle user journey mapping and orchestration.
- RFM or other scoring experience in building and managing user journey & engagement.
- Experience analyzing customer metrics, current state of digital channels, segments, cohorts to improve campaign effectiveness.
- Understanding of digital and omnichannel marketing channels in pharma, is good to have.
- Data driven mindset with 4-6 years of work experience measuring performance at campaign, customer, channel, and content level.
- Ability to manage multiple project timelines with critical deadlines and interdependencies.
- Evaluate and analyse Omnichannel program execution quality vs. industry standards.
- Benchmark to best in class and stay apprised on emerging trends and key learnings.
- Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analysis.
- Experience with reporting ROI and campaign effectiveness.
- Preferred area of Experience
- Proficiency with marketing automation tools and processes – Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva Vault
Must have skills:
Good to have skills:
Agile principles.
Scrum practices.
Well versed with Scrum ceremonies (like Sprint planning, Daily Scrum, Backlog refinement, Sprint Review and Sprint retrospective
Having worked on projects in Scrum is an advantage.