- Must have 2-6 years of digital writing experience, preferably on leading brands at well-known agencies.
- Should be able to comprehend briefs objectively, and come to an accurate understanding of what the client looks to achieve.
- It’s an absolute must to understand branding. Branding on digital.
- Consequently, work in liaison with the communications and planning teams to create content strategies and flesh out communication pegs for pitches, regular monthly deliverables & project basis deliverables.
- Must be well versed with the different requirements of creative writing for different platforms on digital.
- Must work very closely with design and art, right from ideation to delivery.
- Must keep abreast of newest trends in digital, especially newer content formats.
- Must have a good turn-around time. Efficiency & flexibility are key.
- Should be able to work on campaign ideas and execute them within short time spans.
- Experience in B2C brands is mandatory. B2B will be an added advantage.